Hilca a new conjoint procedure for an improved portrayal of purchase decisions on complex products

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Bibliographische Detailangaben
Veröffentlicht in:Yearbook of marketing and consumer research
1. Verfasser: Wildner, Raimund (VerfasserIn)
Weitere Verfasser: Dietrich, Holger (VerfasserIn), Hölscher, Ansgar (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
Schlagworte:
2005-2006 > Conjoint-Analyse > Konsumentenverhalten > Deutschland > Aufsatz in Zeitschrift
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