Viral marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing
Weitere Verfasser:	Lindgreen, Adam (BerichterstatterIn), Dobele, Angela (BerichterstatterIn), Beverland, Michael (BerichterstatterIn), Vanhamme, Joe͏̈lle (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Virales Marketing > Aufsatz im Buch
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Titel	Jahr	Verfasser
The globalization of markets and the rule of three	2008	Seth, Jagdish N.
Marketing mix metaphorosis : the heavy toll of too much popularity	2008	Van Waterschoot, Walter
Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?	2008	McDonald, Malcolm
Viral marketing	2008
Metaphors and marketing : some uses and abuses	2008	Tynan, Caroline
Viral marketing : how to spread the word via mobile device	2008	Okazaki, Shintaro
Relationship marketing as a marriage	2008	Lindgreen, Adam
Products and the life cycle	2008	Palmer, Roger
Marketing metaphors and metamorphosis : an introduction	2008	Kitchen, Philip J.
It's a kinda magic : adventures in alchemy	2008	Brown, Stephen
Don't blame it on the metaphor : marketing, metaphors and metamorphosis in the internal market	2008	Buckingham, Ian
Brand ambassadors : strategic diplomats or tactical promoters?	2008	Fisher-Buttinger, Claudia
Negative comparative advertising : when marketers attack	2008	Beard, Fred
Why do they lag and why should we care?	2008	Goldenberg, Jacob
Marketing, metaphors and metamorphosis : marketing management as a caring profession	2008	Thomas, Michael J.