Marketing mix metaphorosis the heavy toll of too much popularity

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing
1. Verfasser:	Van Waterschoot, Walter (VerfasserIn)
Weitere Verfasser:	De Haes, Joeri (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Marketingmanagement > Aufsatz im Buch
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