Media brands and consumer experiences
Gespeichert in:
| Veröffentlicht in: | Media brands and branding |
|---|---|
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2008
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Self promotion : pole position in media brand management | 2008 | Siegert, Gabriele |
| Media brands and consumer experiences | 2008 | Calder, Bobby J. |
| Success factors in brand extension in the newspaper industry : an empirical analysis | 2008 | Habann, Frank |
| Media consumer brand equity : implications for advertising media planning | 2008 | Ots, Mart |
| Media and brands : new ground to explore | 2008 | Ots, Mart |
| Magazine online brand extensions : do they really affect brand loyalty? | 2008 | |
| Generating audience loyalty to internet news providers through branding | 2008 | Shaver, Dan |