Dissipative advertising signals quality even without repeat purchases
Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however, limit the number of types to two options: high and low quality. Yet, production costs and quality both result from R&D efforts and therefore are both uncertain. I characterize the...
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| Format: | UnknownFormat |
| Sprache: | eng |
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Munich
Univ., Center for Economic Studies u.a.
2008
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| Schriftenreihe: | CESifo working paper series Industrial organisation
2310 |
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