Being the same and different a model explaining new product adoption

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer behaviour
1. Verfasser:	Timmor, Yaron (VerfasserIn)
Weitere Verfasser:	Katz-Navon, Tal (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Konsumentenverhalten > Innovation > Aufsatz in Zeitschrift
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