The influence of evidence type and product involvement on message-framing effects in advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer behaviour
1. Verfasser:	Dardis, Frank E. (VerfasserIn)
Weitere Verfasser:	Shen, Fuyuan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Werbeplanung > Printwerbung > Werbewirkung > Konsumentenverhalten > Aufsatz in Zeitschrift
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