Promoting consumer's participation in virtual brand communities a new paradigm in branding strategy

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Casaló, Luis V. (VerfasserIn)
Weitere Verfasser: Flavián Blanco, Carlos (VerfasserIn), Guinalíu, Miguel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Markenführung > Social Web > Konsumentenverhalten > Vertrauen > Spanien > Aufsatz in Zeitschrift
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