| Convergence in proximity with globalization, business and marketing
|
2007 |
Dugar, Anurag |
| Supply chain challenges in the new global order : an Indian perspective
|
2007 |
Aserkar, Rajiv |
| The role of distribution channels in reducing the supply chain cost
|
2007 |
Godasu, Sabita |
| An empirical study to understand the prestige values associated with brands
|
2007 |
Srivastava, Mala |
| Customer perceptions and expectations of service quality in small grocery retail stores
|
2007 |
Cherian, Mary |
| Impact of promotions on brand equity : beyond the obvious
|
2007 |
Joseph, Joshy |
| Integrated marketing communication in new global order
|
2007 |
Gokhale, Nilesh |
| Study on the influence of Internet on information search behaviour : an Indian perspective
|
2007 |
Satish, S. M. |
| Understanding Generation Y consumers : an application of vanity scale to examine cross-national and gender differences
|
2007 |
Durvasula, Srinivas |
| Experience of a mystery customer : opening of a saving bank account
|
2007 |
Bapat, Dhananjay |
| Service quality, customer satisfaction and loyalty : Indian public sector bank's branch level study
|
2007 |
Ganesan, P. |
| Consumer preference of the ready to eat branded potato chips
|
2007 |
Pandey, Vijay Kumar |
| Global marketing and challenges for the future
|
2007 |
Wanjari, Vaishali |
| Managing and marketing innovations on energy in new global order
|
2007 |
Tripathi, Tusar Kanta |
| Targeting the Indian customer through strategic SCM
|
2007 |
Khare, Arpita |
| Attitude of consumers towards organised retailing in globalised scenario : an empirical study with special reference to Agra City
|
2007 |
Sharma, Rajeev |
| Challenges and strategies : to survive and to consolidate in Indian retail market
|
2007 |
Deshpandea, Aashish |
| Is trust in first time service providers germane to the acceptance of new information systems?
|
2007 |
Marimuthu, Malliga |
| Communities in cyberspace : an exploratory study of virtual communications
|
2007 |
Prabhakar, Kasande Shailesh |
| New role of effective website-design in online shopping : a large scale empirical study in the Indian context
|
2007 |
Dash, Satyabhusan |
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