| New dimensions in marketing innovations
|
2007 |
Kumar, R. Satish |
| Forecasting electricity price in international electricity market using neural networks
|
2007 |
Tiwari, Ashok Kumar |
| Dynamics of assortment change : investigating the effect of moderators
|
2007 |
Sandhya, A. S. |
| What's that brand? : spreading brand awareness through Movie Brand Placement in Hindi cinema
|
2007 |
Vyas, Richa Sharma |
| Internationalization of firms : implications for domestic marketing strategy : an exploratory study
|
2007 |
Madhavi, A. D. |
| Consumer behaviour in the new global order
|
2007 |
Prasad, M. V. Rama |
| A study of consumer behaviour towards the product of two wheeler industry
|
2007 |
Poongavanam, S. |
| Customer relationship in services industry : a paradigm shift
|
2007 |
Singh, Saumya |
| Challenges for the Indian information technology industry in the new global order
|
2007 |
Yajnik, Nilay M. |
| New approaches in marketing research
|
2007 |
Prabhu, N. R. V. |
| Hatsun foods, excellent brain behind supply chain : a case study
|
2007 |
Nagpal, Amit |
| Managing your supply chain in the new global order
|
2007 |
Rao, P. Kameswara |
| Supply chain collaboration in the new global order
|
2007 |
Rao, P. Kameswara |
| An introspective study of local diversities in retail purchase behaviour to formulate retail strategy for the global players
|
2007 |
Datta, Mahua |
| Critical success factors in online retailing : a study on quality and competitiveness in the Indial context
|
2007 |
Sahney, Sangeeta |
| Branding the corporation
|
2007 |
Jayarangan, L. |
| Brand image : a psychometric analysis
|
2007 |
Sharma, Bhasha |
| Integrated marketing communication in less developed countries : issues and challenges
|
2007 |
Shanbhag, Santhosh |
| Sex in advertisements : the magic mantra of marketing
|
2007 |
Chauhan, Gajendra Singh |
| Comparison of influence of endorsing celebrities on sex basis : an empirical study
|
2007 |
Sapre, A. K. |
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