| Convergence in proximity with globalization, business and marketing
|
2007 |
Dugar, Anurag |
| Supply chain challenges in the new global order : an Indian perspective
|
2007 |
Aserkar, Rajiv |
| The role of distribution channels in reducing the supply chain cost
|
2007 |
Godasu, Sabita |
| An empirical study to understand the prestige values associated with brands
|
2007 |
Srivastava, Mala |
| Customer perceptions and expectations of service quality in small grocery retail stores
|
2007 |
Cherian, Mary |
| Impact of promotions on brand equity : beyond the obvious
|
2007 |
Joseph, Joshy |
| Integrated marketing communication in new global order
|
2007 |
Gokhale, Nilesh |
| Study on the influence of Internet on information search behaviour : an Indian perspective
|
2007 |
Satish, S. M. |
| Understanding Generation Y consumers : an application of vanity scale to examine cross-national and gender differences
|
2007 |
Durvasula, Srinivas |
| Experience of a mystery customer : opening of a saving bank account
|
2007 |
Bapat, Dhananjay |
| Service quality, customer satisfaction and loyalty : Indian public sector bank's branch level study
|
2007 |
Ganesan, P. |
| Consumer preference of the ready to eat branded potato chips
|
2007 |
Pandey, Vijay Kumar |
| Global marketing and challenges for the future
|
2007 |
Wanjari, Vaishali |
| New dimensions in marketing innovations
|
2007 |
Kumar, R. Satish |
| Forecasting electricity price in international electricity market using neural networks
|
2007 |
Tiwari, Ashok Kumar |
| Dynamics of assortment change : investigating the effect of moderators
|
2007 |
Sandhya, A. S. |
| What's that brand? : spreading brand awareness through Movie Brand Placement in Hindi cinema
|
2007 |
Vyas, Richa Sharma |
| Internationalization of firms : implications for domestic marketing strategy : an exploratory study
|
2007 |
Madhavi, A. D. |
| Consumer behaviour in the new global order
|
2007 |
Prasad, M. V. Rama |
| A study of consumer behaviour towards the product of two wheeler industry
|
2007 |
Poongavanam, S. |
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