| New approaches in marketing research
|
2007 |
Prabhu, N. R. V. |
| Hatsun foods, excellent brain behind supply chain : a case study
|
2007 |
Nagpal, Amit |
| Managing your supply chain in the new global order
|
2007 |
Rao, P. Kameswara |
| Supply chain collaboration in the new global order
|
2007 |
Rao, P. Kameswara |
| An introspective study of local diversities in retail purchase behaviour to formulate retail strategy for the global players
|
2007 |
Datta, Mahua |
| Critical success factors in online retailing : a study on quality and competitiveness in the Indial context
|
2007 |
Sahney, Sangeeta |
| Branding the corporation
|
2007 |
Jayarangan, L. |
| Brand image : a psychometric analysis
|
2007 |
Sharma, Bhasha |
| Integrated marketing communication in less developed countries : issues and challenges
|
2007 |
Shanbhag, Santhosh |
| Sex in advertisements : the magic mantra of marketing
|
2007 |
Chauhan, Gajendra Singh |
| Comparison of influence of endorsing celebrities on sex basis : an empirical study
|
2007 |
Sapre, A. K. |
| Business buyers acceptance of information system : integrating buyers' perceptions of technology and perceptions of service value
|
2007 |
Marimuthu, Malliga |
| Customer churn in mobile industry
|
2007 |
Dani, Vinit V. |
| Managing the moments of truth using e-marketing : a study of the small and medium island tourism enterprises
|
2007 |
Anandkumar, S. Victor |
| Treatment of e-waste and it's ill-effect on environment
|
2007 |
Gupta, P. K. |
| Empirical insights into sustainability of an online community
|
2007 |
Shukla, Paurav |
| EQ plays a paramount role in banking sector for better customer satisfaction
|
2007 |
Gautam, V. K. |
| Marketing orientation and effectiveness in hospitals : a study of executive responses
|
2007 |
Padhi, Prashant Kumar |
| Convergence in proximity with globalization, business and marketing
|
2007 |
Dugar, Anurag |
| Supply chain challenges in the new global order : an Indian perspective
|
2007 |
Aserkar, Rajiv |
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