Classical conditioning and celebrity endorsers an examination of belongingness and resistance to extinction

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Till, Brian D. (VerfasserIn)
Weitere Verfasser: Stanley, Sarah M. (VerfasserIn), Priluck, Randi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Werbeträger > Celebrity-Werbung > Werbewirkung > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The best I can be : how self-accountability impacts product choice in technology-mediated environments 2017 Rowe, Zoe O.
Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising 2017 Pounders, Kathrynn
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments 2017 Dimitriu, Radu
Antecedents of retweeting in a (political) marketing context 2017 Walker, Lorna
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives 2017 Fang, Yu-Hui
Examining consumers' motivations to engage in firm-hosted virtual communities 2017 Claffey, Ethel
Toward a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels 2017 Dilmperi, Athina
Fostering parasocial relationships with celebrities on social media : implications for celebrity endorsement 2017 Chung, Siyoung
Flag backlash : why does the presence of the American flag reduce product evaluation? 2017 Wang, Lili
The effect of spicy gustatory sensations on variety-seeking 2017 Mukherjee, Sayantani
Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment 2017 Imschloß, Monika
Antecedents of memorable tourism experience related to behavioral intentions 2017 Coudounaris, Dafnis N.
Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach 2017 Chen, Yi-Min
Explanatory factors for efficiency in the use of social networking sites : the case of organic food products 2017 Bernal-Jurado, Enrique
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement 2017 Gong, Wanqi
Consumer preference for status symbolism of clothing : the case of the Czech Republic 2017 Millan, Elena
Illustrating the power of fsQCA in explaining paradoxical consumer environmental orientations 2017 Schmitt, Ann Kristin
When are consumers motivated to connect with ethical brands? : the roles of guilt and moral identity importance 2017 Newman, Kevin P.
Consumer attitudes toward sponsors' counterambush marketing ads 2017 Koenigstorfer, Joerg
Communicating a key benefit claim creatively and effectively through five conveyor properties 2017 Althuizen, Niek
Alle Artikel auflisten