Three types of firm-related online communities

Three types of firm-related online communities

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Strategic market creation
1. Verfasser: Kornum, Niels (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Social Web > Marketingmanagement > Innovation > Beziehungsmarketing > Konsumentenverhalten > Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Using the dynamic paradigm funnel to analyse brand management 2008 Bjerre, Morgens
Management of innovation and product development : a linear versus a process perspective 2008 Christiansen, John K.
Linking technological innovation creation to supply chain management 2008 Hsuan Mikkola, Juliana
Supplying value to customers through innovation in B2B services 2008 Zerbini, Fabrizio
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers 2008 Cova, Bernard
Three types of firm-related online communities 2008 Kornum, Niels
Co-developing new products with customers 2008 Prandelli, Emanuela
Reshaping markets through collective marketing strategies : lesson from the textile industry 2008 Golfetto, Francesca
Beyond blue oceans : implications of entry time for actors in new markets 2008 Vangkilde, Mads
How market perceptions influence knowledge strategies on user involvement 2008
Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society 2008 Podestà, Stefano
From market research to creativity templates : leveraging tacit knowledge for ideation 2008 Busacca, Bruno
Creativity, cognition and the market 2008 Christensen, Bo T.
The role of unexpected market events in market creation strategies 2008 Troilo, Gabriele
Co-creating consumption experiences : an endless innovation 2008 Borghini, Stefania
Marketing's role for firms' renewal and innovation capability 2008 Jones, Richard
A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets 2008 Andersen, Henrik
Alle Artikel auflisten