Reshaping markets through collective marketing strategies : lesson from the textile industry

Reshaping markets through collective marketing strategies lesson from the textile industry

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Bibliographische Detailangaben
Veröffentlicht in:Strategic market creation
1. Verfasser: Golfetto, Francesca (VerfasserIn)
Weitere Verfasser: Rinallo, Diego (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
1959-2006 > Weberei > Messe > Messebeteiligung > Wettbewerbsstrategie > Unternehmensnetzwerk > Marketingmanagement > Westeuropa > Aufsatz im Buch
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