Using transformational appeals to enhance the retail experience

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing
Weitere Verfasser: Naylor, Gillian (BerichterstatterIn), Kleiser, Susan Bardi (BerichterstatterIn), Baker, Julie (BerichterstatterIn), Yorkston, Eric (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Einzelhandel > Marketingmanagement > Werbepsychologie > Aufsatz in Zeitschrift
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