Editorial Never mind the dopers, what about the spies?

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of sports marketing & sponsorship
1. Verfasser: Chadwick, Simon (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Values and goals of Chinese sport consumers contrary to American counterparts 2017 Lee, Donghun
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports 2017 Baker, Thomas Alexander
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions 2017 Leng, Ho Keat
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams 2017 Giroux, Marilyn
Investigating the different congruence effects on sports sponsor brand equity 2017 Wang, Michael Chih-Hung
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption 2017 Ha, Jae-Pil
Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes 2017 Lobpries, Jami
Do college athletics marketers convert social media growth into ticket sales? 2017 Popp, Nels
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction 2017 Qian, Tyreal Yizhou
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand 2017 Gee, Sarah
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer 2017 Kim, Taehee
Development of a scale measuring the psychic income associated with hosting the Olympic Games 2017 Liu, Dongfeng
Sport league website : an effective marketing communication tool for corporate sponsors 2017 Kim, Doyeop
A model bridging team brand experience and sponsorship brand experience 2017 Biscaia, Rui
Sport business in China : current state and prospect 2017 Liu, Dongfeng
The development of NBA in China : a glocalization perspective 2017 Zhou, Liangjun
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province 2017 Zhou, Liangjun
Stakeholder influence strategies in China : the case of Beijing's MasterCard Center 2017 Xue, Hanhan
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans 2017 Pu, Haozhou
Push and pull factors associated with the CTTSL game events between on-site and online consumer 2017 Zhang, Yi
Alle Artikel auflisten