An investigation of marketing practice by firm size

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Bibliographische Detailangaben
Veröffentlicht in:Small business and entrepreneurship ; Vol. 4
1. Verfasser: Coviello, Nicole E. (VerfasserIn)
Weitere Verfasser: Brodie, Roderick J. (VerfasserIn), Munro, Hugh J. (VerfasserIn)
Pages:4
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
KMU > Großunternehmen > Betriebsgröße > Vergleich > Marketingmanagement > Performance-Messung > Befragung > Neuseeland > Kanada > Aufsatz im Buch
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