An analysis of product-place co-branding : the case of Ceylon Tea
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2017 |
Ranasinghe, Wasanee Tharanga |
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
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2017 |
Bruwer, Johan |
Nostalgic advertising in India : a content analysis of Indian TV advertisements
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2017 |
Srivastava, Ekta |
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
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2017 |
Ismail, Ahmed Rageh |
Agile supply chain management (ASCM) : a management decision-making approach
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2017 |
Malakouti, Maryam |
Market segmentation and pricing strategies based on product platform
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2017 |
Su, Qin |
An institutional perspective on modernization and sex-appeal advertising
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2017 |
Luk, Chung-leung |
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
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2017 |
Razzaq, Zohaib |
Consumer racism : a scale modification
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2017 |
Samshul-Amry Abd-Latif |
Assessing two consumer behavioural intention models in a service environment
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2017 |
Parvin, Shehely |
Customer orientation as a psychological construct : evidence from Indian B-B salespeople
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2017 |
Johlke, Mark C. |
Returns to search when consumers use and do not use recommendation agents
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2017 |
Mahaswarappa, Satish Sasalu |
A game-theoretic approach to evaluating the competitiveness of container carriers in the Northeast Asian shipping market
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2017 |
Park, Byung-In |
Why do good people do bad things? : the effect of ethical ideology, guilt proneness, and self-control on consumer ethics
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2017 |
Arli, Denni |
From resentment to excitement : Australasian students' perception towards a sales career
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2017 |
Handley, Brian |
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
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2017 |
Han, C. M. |
E-fulfillment dimensions and its influence on customers in e-tailing : a critical review
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2017 |
Jain, Nikunj Kumar |
The effect of new product design and innovation on South Korean consumer's willingness to buy
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2017 |
Lee, Sangwon |
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
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2017 |
Bruwer, Johan |
Repurchase intention of Korean beauty products among Taiwanese consumers
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2017 |
Moslehpour, Massoud |