Media choice a theoretical and empirical overview
A brief introduction to media choice / Tilo Hartmann -- Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Money does matter / Helmut Scherer & Teresa K. Naab -- The effect of subjective quality assessment...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Routledge, Taylor & Francis
2009
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online Zugang: | Verlagsangaben Autorenbiografie Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | A brief introduction to media choice / Tilo Hartmann -- Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Money does matter / Helmut Scherer & Teresa K. Naab -- The effect of subjective quality assessments on media selection / Jens Wolling -- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, & Gerd Gigerenzer -- Cognitive dissonance theory : a roller coaster career / Wolfgang Donsbach -- Informational utility as determinant of media choices / Matthias R. Hastall -- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- Media choice as avoidance behavior: avoidance motivations during television use / Andreas Fahr & Tabea Böcking -- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- The role of structure in media choice / James G. Webster -- Media choice despite of multitasking? / Cees M. Koolstra, Ute Ritterfeld & Peter Vorderer -- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich -- Media adoption and diffusion / Thilo von Pape |
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| Beschreibung: | Literaturangaben |
| Beschreibung: | XIV, 306 S. graph. Darst. 24 cm |
| ISBN: | 041596458X 0-415-96458-X 0415964563 0-415-96456-3 9780415964586 978-0-415-96458-6 9780415964562 978-0-415-96456-2 9780203938652 978-0-203-93865-2 |