Intangible assets and communication

Intangible assets and communication

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Veröffentlicht in:Public relations research
1. Verfasser: Brønn, Peggy Simic (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Öffentlichkeitsarbeit > Reputation > Immaterielle Güter > Return on Investment > Aufsatz im Buch
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Titel Jahr Verfasser
Trust and credibility : prerequisites for communication management 2008 Bentele, Günter
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The true, the good and the beautiful : reputation management in the media society 2008 Eisenegger, Mark
Intangible assets and communication 2008 Brønn, Peggy Simic
Excellence theory in public relations : past, present, and future 2008 Grunig, James E.
Internal communication and leadership 2008 Mast, Claudia
Evaluating strategic communication : theoretical and methodological requirements 2008 Raupp, Juliana
Communication management, organizational communication and public relations : developments and future directions from a German Perspective 2008 Wehmeier, Stefan
Rhetorical perspective and public relations : meaning matters 2008 Heath, Robert L.
Reconsidering strategic corporate social responsibility : public relations and ethical engagement of employees in a global economy 2008 May, Steve
Linking stakeholder relationships and corporate reputation : a public relations framework for corporate sustainability 2008 Rensburg, Ronél
Public relations theory : the reconstructive approach 2008 Bentele, Günter
Political public relations : research on its success and its influence on German media coverage 2008 Fröhlich, Romy
Public relations and public diplomacy : some conceptual explorations 2008 Signitzer, Benno
Reflection : legitimising late modernity 2008 Holmström, Susanne
Public relations, persuasion and propaganda : truth, knowledge, spirituality and mystique 2008 L'Etang, Jacquie
Public relations and power : how hard is soft power? 2008 Verčič, Dejan
Risks and crises in virtual publicity : can publicity crises be prevented by public relations in the cyberspace? 2008 Lehtonen, Jaakko
Globalization and public relations 2008 Sriramesh, Krishnamurthy
The intereffication model : theoretical discussions and empirical research 2008 Bentele, Günter
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