| The intereffication model : theoretical discussions and empirical research
|
2008 |
Bentele, Günter |
| Corporate communication revisited : integrating business strategy and strategic communication
|
2008 |
Zerfaß, Ansgar |
| Organization and communication : an integrative approach to public relations and communication management
|
2008 |
Szyzka, Peter |
| Internal communication as management of trust relations : a theoretical framework
|
2008 |
Röttger, Ulrike |
| Glocalising public relations and crisis communicatio : bridging gaps of trust in multicultural societies
|
2008 |
Falkheimer, Jesper |
| Communication management in Europe : challenges and opportunities
|
2008 |
Ruler, Betteke van |
| Situating science : public relations, status, and theoretical trends
|
2008 |
McKie, David |
| Trust and credibility : prerequisites for communication management
|
2008 |
Bentele, Günter |
| Organizational communication and public relations : a conceptual framework for a common ground
|
2008 |
Theis-Berglmair, Anna Maria |
| The true, the good and the beautiful : reputation management in the media society
|
2008 |
Eisenegger, Mark |
| Intangible assets and communication
|
2008 |
Brønn, Peggy Simic |
| Excellence theory in public relations : past, present, and future
|
2008 |
Grunig, James E. |
| Internal communication and leadership
|
2008 |
Mast, Claudia |
| Evaluating strategic communication : theoretical and methodological requirements
|
2008 |
Raupp, Juliana |
| Communication management, organizational communication and public relations : developments and future directions from a German Perspective
|
2008 |
Wehmeier, Stefan |
| Rhetorical perspective and public relations : meaning matters
|
2008 |
Heath, Robert L. |
| Reconsidering strategic corporate social responsibility : public relations and ethical engagement of employees in a global economy
|
2008 |
May, Steve |
| Linking stakeholder relationships and corporate reputation : a public relations framework for corporate sustainability
|
2008 |
Rensburg, Ronél |
| Public relations theory : the reconstructive approach
|
2008 |
Bentele, Günter |
| Political public relations : research on its success and its influence on German media coverage
|
2008 |
Fröhlich, Romy |
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