| Public relations theory : the reconstructive approach
|
2008 |
Bentele, Günter |
| Political public relations : research on its success and its influence on German media coverage
|
2008 |
Fröhlich, Romy |
| Public relations and public diplomacy : some conceptual explorations
|
2008 |
Signitzer, Benno |
| Reflection : legitimising late modernity
|
2008 |
Holmström, Susanne |
| Public relations, persuasion and propaganda : truth, knowledge, spirituality and mystique
|
2008 |
L'Etang, Jacquie |
| Public relations and power : how hard is soft power?
|
2008 |
Verčič, Dejan |
| Risks and crises in virtual publicity : can publicity crises be prevented by public relations in the cyberspace?
|
2008 |
Lehtonen, Jaakko |
| Globalization and public relations
|
2008 |
Sriramesh, Krishnamurthy |
| Trust and credibility : prerequisites for communication management
|
2008 |
Bentele, Günter |
| Organizational communication and public relations : a conceptual framework for a common ground
|
2008 |
Theis-Berglmair, Anna Maria |
| The true, the good and the beautiful : reputation management in the media society
|
2008 |
Eisenegger, Mark |
| Intangible assets and communication
|
2008 |
Brønn, Peggy Simic |
| Excellence theory in public relations : past, present, and future
|
2008 |
Grunig, James E. |
| The intereffication model : theoretical discussions and empirical research
|
2008 |
Bentele, Günter |
| Corporate communication revisited : integrating business strategy and strategic communication
|
2008 |
Zerfaß, Ansgar |
| Organization and communication : an integrative approach to public relations and communication management
|
2008 |
Szyzka, Peter |
| Internal communication as management of trust relations : a theoretical framework
|
2008 |
Röttger, Ulrike |
| Glocalising public relations and crisis communicatio : bridging gaps of trust in multicultural societies
|
2008 |
Falkheimer, Jesper |
| Communication management in Europe : challenges and opportunities
|
2008 |
Ruler, Betteke van |
| Situating science : public relations, status, and theoretical trends
|
2008 |
McKie, David |
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