Marketing strategy considerations in the commercialization of new technologies an overview and frameworkd for strategy development

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Bibliographische Detailangaben
Veröffentlicht in:	Technological innovation
1. Verfasser:	Vincent, Leslie H. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Innovation > Markteintritt > Marketingmanagement > Aufsatz im Buch
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Titel	Jahr	Verfasser
Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development	2008	Vincent, Leslie H.
The anatomy of contracts in licensing : the context of bath-dole	2008	Rector, Anne M.
The beneftis and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes	2008	Perry-Smith, Jill
Intellectual property protection in the global economy	2008	Hallenberg, Louise
Patents and technology commercialization : issues and opportunities	2008	Bagley, Margo A.
Competitive avantage in technology intensive industries	2008	Rothärmel, Frank T.
Beyond patents : the role of copyrights, trademarks, and trade secrets in technology commercialization	2008	Graham, Stuart J. H.
Technology commercialization : cooperative versus competitive strategies	2008	Fuller, Anne
Introduction to finance and valuing early stage technology	2008	Higgins, Matthew J.
Appropriating the returns from innovation	2008	Ceccagnoli, Marco
Venture capital financing and documentation	2008	Carney, William J.