How franchiser and franchisee relationships affect franchisees' satisfaction? the importance of fairness, communication and trust as ethical bases of relationship marketing

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Veröffentlicht in:International journal of entrepreneurship and small business
Weitere Verfasser: Dubost, Nathalie (BerichterstatterIn), Guilloux, Véronique (BerichterstatterIn), Kalika, Michel (BerichterstatterIn), Gauzente, Claire (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2008
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