| Social marketing : what makes it different?
|
2008 |
Webster, Frederick E. |
| Identification and classification of problems associated with evaluating social marketing efforts
|
2008 |
Hensel, Paul J. |
| Social marketing : its definition and domain
|
2008 |
Andreasen, Alan R. |
| Public policy marketing : marketing exchange in the public sector
|
2008 |
Buurma, Hans |
| Crisis in the arts : the marketing response
|
2008 |
Scheff, Joanne |
| Theory and concept development in political marketing : issues and an agenda
|
2008 |
Henneberg, Stephan |
| Charity retail : past, present and future
|
2008 |
Parsons, Elizabeth |
| What is and what is not social marketing : the challenge of reviewing the evidence
|
2008 |
McDermott, Laura |
| Serving public needs through nonprofit organizations : alternatives to government intervention
|
2008 |
Hochban, Jacquelyn |
| Marketing in the public sector : towards a typology of public services
|
2008 |
Laing, Angus |
| Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
|
2008 |
Schlesinger, Mark J. |
| The marketing of political candidates
|
2008 |
Shama, Avraham |
| Marketing the political product
|
2008 |
Reid, David McHardy |
| Political marketing : vive la différence!
|
2008 |
Lock, Andrew |
| Charitable giving by individuals : a study of attitudes and practice
|
2008 |
Radley, Alan |
| Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
|
2008 |
Bennett, Roger |
| Brand orientation in the charity sector : a framework for discussion and research
|
2008 |
Hankinson, Philippa |
| Marketing the fine and performing arts : what has marketing done for the arts lately?
|
2008 |
Thomas, Edward G. |
| Entrepreneurship and leadership in marketing the arts
|
2008 |
Colbert, François |
| Political marketing : structure and process
|
2008 |
Butler, Patrick |
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