Operationalizing the marketing concept in the nonprofit sector

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Veröffentlicht in:Nonprofit marketing ; Vol. 1: The evolution of nonprofit marketing
1. Verfasser: Sargeant, Adrian (VerfasserIn)
Weitere Verfasser: Foreman, Susan (VerfasserIn), Liao, Mei-Na (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Nonprofit-Marketing > Aufsatz im Buch
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Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance 2008
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The social disorder of the broadened concept of marketing 2008 Lacziak, Gene R.
A generic concept of marketing 2008 Kotler, Philip
Marketing mix decision rules for nonprofit organizations 2008 Weinberg, Charles B.
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The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy 2008 Weisbrod, Burton Allen
Toward a broader concept of marketing's role in social order 2008 Levy, Sidney J.
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory 2008
Broadening the concept of marketing - too far 2008 Luck, David Johnston
Marketing in nonprofit organizations 2008 Shapiro, Benson P.
Marketing as exchange : a theory of transactions in the marketplace 2008 Bagozzi, Richard P.
Intersector transfer of marketing knowledge 2008 Andreasen, Alan R.
Nonprofit marketing : the key to marketing's "mid-life crisis"? 2008 Clarke, Peter
Operationalizing the marketing concept in the nonprofit sector 2008 Sargeant, Adrian
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