Broadening the concept of marketing

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Bibliographische Detailangaben
Veröffentlicht in:Nonprofit marketing ; Vol. 1: The evolution of nonprofit marketing
1. Verfasser: Kotler, Philip (VerfasserIn)
Weitere Verfasser: Levy, Sidney J. (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Marketingtheorie > Nonprofit-Marketing > USA > Aufsatz im Buch
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Toward a broader concept of marketing's role in social order 2008 Levy, Sidney J.
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The social disorder of the broadened concept of marketing 2008 Lacziak, Gene R.
A generic concept of marketing 2008 Kotler, Philip
Marketing mix decision rules for nonprofit organizations 2008 Weinberg, Charles B.
Do not-for-profits value their customers and their needs? 2008 Bruce, Ian
Broadening the concept of marketing - too far 2008 Luck, David Johnston
Marketing in nonprofit organizations 2008 Shapiro, Benson P.
Marketing as exchange : a theory of transactions in the marketplace 2008 Bagozzi, Richard P.
Intersector transfer of marketing knowledge 2008 Andreasen, Alan R.
Nonprofit marketing : the key to marketing's "mid-life crisis"? 2008 Clarke, Peter
Operationalizing the marketing concept in the nonprofit sector 2008 Sargeant, Adrian
The marketing of non-profit making organisations : a preliminary report 2008 Ford, David
Exchange : a conceptualization 2008 Shaw, Eric H.
The relationship between resource dependence and market orientation : the specific case of non-profit organisations 2008 Macedo, Isabel Maria
Marketing planning in the public and non-profit sectors 2008 Cousins, Laura
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance 2008
Broadening the concept of marketing 2008 Kotler, Philip
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