Robust analysis on promotion duration for two competitive brands

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Bibliographische Detailangaben
Veröffentlicht in:	Operational Research Society Journal of the Operational Research Society
1. Verfasser:	Lin, C. (VerfasserIn)
Weitere Verfasser:	Lin, Y.-T. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Marketingtheorie > Markenartikel > Verkaufsförderung > Dauer > Konsumentenverhalten > Markov-Kette > Entropie > Innovationsdiffusion > Theorie > Aufsatz in Zeitschrift
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