Meaning and attitude change can estimate advertising results

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Bibliographische Detailangaben
Veröffentlicht in:	New ideas for successful marketing
1. Verfasser:	Swanson, Charles E. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1966
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Titel	Jahr	Verfasser
Personality, activity, and attitude predictors of consumer behavior	1966	Pessemier, Edgar A.
Homemaker living patterns and marketplace behaviour - a psychonometric approach	1966	Wilson, Clark L.
The "present value" concept in evaluating new products	1966	Gottlieb, Morris J.
The role of education in packaging	1966	Gottscho, Ira
The sales responsibilities of the plant salesman	1966	Haggerty, John L.
The costs of inequate standards to the consumer	1966	Sandbach, Walker
Government/defense industry takes on the marketing concept	1966	Simon, Blair A.
Standards of competition and the food industries	1966	Markham, Jesse W.
Workable competition reexamined	1966	Sosnick, Stephen H.
The functions of product management past, present, and futurs	1966	Berow, S. William
Must we measure advertising effectiveness?	1966	Cooke, Blaine
Does American marketing strategy work abroad?	1966	Dutton, David
Manpower planning in the developing shortage of marketing manpower supply	1966	Stewart, George D.
The activities market	1966	Earnshaw, Spencer W.
How can and should marketing research fit into the organisation strukture for Maximum effectiveness?	1966	Buell, Victor P.
What do you mean - advertising effectiveness?	1966	Halbert, Michael H.
Managing the field marketing representative	1966	Gerrish, George B.
The design, analysis and negotiations of incentive contracts	1966	Kennedy, John J.
Standards as they affect the economy	1966	LaQue, F. L.
Standardized packaging dimensions: Help or hindrance to effective marketing	1966	Mauger, E. T.