Projecting corporate character in the branding of business schools

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Facets of corporate identity, communication, and reputation
1. Verfasser:	Davies, Gary (VerfasserIn)
Weitere Verfasser:	Chun, Rosa (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Firmenimage > Messung > Wirtschaftshochschule > Großbritannien > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Projecting corporate character in the branding of business schools	2008	Davies, Gary
Creating better corporate reputations : an Australian perspective	2008	Dowling, Grahame
Explicating the relationship between identity and culture : a multi-perspective conceptual model	2008	Vella, Kevin James
An epiphany of three : corporate identity, corporate brand management, and corporate marketing	2008	Balmer, John M. T.
Non-traditional expressions of organizational visual identity : reaching consumers through alternative means	2008	Alessandri, Susan Westcott
Illustrations of the internal management of corporate identity	2008	Simões, Cláudia
Employing effective leadership in a crisis : a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations	2008	Nelson, Richard Alan
An attitudinal measure of corporate reputation	2008	Caruana, Albert
Corporate communications and corporate reputation : understanding how (best) practices make a difference	2008	Bekkum, Tibor van
How specific should corporate communication be? : the role of advertising language in establishing a corporate reputation for CSR	2008	Berens, Guido A. J. M.
Corporate communication : reputation in action	2008	Watson, Tom
Corporate reputation building : an Asian perspective	2008	Srivoravilai, Nopporn