| Marketing channels and structures: A macro view
|
1973 |
Bucklin, Louis P. |
| Predicting opinion leadership for women's clothing fashions
|
1973 |
Reynolds, Fred D. |
| Determining the nature of the process of household decision making: An experimental gaming approach
|
1973 |
Dominguez, Luis V. |
| Consumer satisfaction with automobile repair performance: attitudes toward the industry and governmental control
|
1973 |
Swan, John E. |
| Type of information sensitivity, fatalism, and spending behavior
|
1973 |
Nielsen, Richard P. |
| A measure of the long-rung effects of product-line extension
|
1973 |
Sims, J. Taylor |
| Modern marketing techniques applied to developing countries
|
1973 |
Cranch, A. Graeme |
| Source-receiver differences and communication effectiveness: Method and application
|
1973 |
Alpert, Mark I. |
| Consumerism: a theoretical framework for analysis
|
1973 |
Scott, Jerome E. |
| Using specific attributes for predicting television show audience share
|
1973 |
Lehmann, Donald R. |
| The role of perceived risk in industrial marketing decisions
|
1973 |
McMillan, James R. |
| Distribution as a decision system
|
1973 |
Schary, Philip B. |
| Marketing information systems : The state of the art
|
1973 |
Brien, Richard H. |
| An experimental study of attitude change and choice of new brands ,/ James L. Ginter
|
1973 |
Ginter, James L. |
| Measurement of sales promotion effect at the retail level - A new approach
|
1973 |
Nakanishi, Masao |
| A pseudo-heuristic model of consumer purchase behavior
|
1973 |
Rao, Tanniru R. |
| The product manager and the salesman: Perceptual differences in a multiple-product company
|
1973 |
Turner, Ronald E. |
| Pollution control market definitions, subsegments, opportunities
|
1973 |
Bry, Thomas S. |
| Multinational marketing: Present position and future challenges
|
1973 |
Henley, Donald S. |
| Defining the limits of marketing
|
1973 |
Kotler, Philip |
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