What marketing can and should do for financial management
|
1966 |
Clancy, James S. |
How agencies evaluate advertising
|
1965 |
Pomerance, Eugene C. |
The innovator in the fashion adoptation process
|
1965 |
King, Charles W. |
Opinion leadership and the flow of communication: Some problems and prospects
|
1965 |
Nicosia, Francesco M. |
The salesman's role in household decision-making
|
1965 |
Crane, Lauren Edgar |
A normative model of creative department store buyer behavior
|
1965 |
Dickinson, Roger A. |
Patterns of conflicting perceptions among channel members
|
1965 |
Granbois, Donald H. |
Defense marketing: product and price environment
|
1965 |
Dean, Chaucey |
Analog experiments with a model of consumer attitude change
|
1965 |
Carman, James M. |
Milestones on the road of physical distribution
|
1965 |
Schneider, Lewis M. |
Marketing information systems: The informational role of prices
|
1965 |
Preston, Lee E. |
What marketing science now offers the advertiser?
|
1965 |
Simon, Julian L. |
Capability management: An approach to selling research and development
|
1965 |
Divita, Salvatore F. |
Analyzing the economic potential of a consumer product
|
1965 |
Pessemier, Edgar A. |
Conflict and cooperation in marketing channels
|
1965 |
Mallen, Bruce |
Marketing marketing education
|
1965 |
Sonnecken, Edwin H. |
A theory on principles and practices in defense marketing
|
1965 |
Kennedy, John J. |
Evaluating the changing status of marketing education
|
1965 |
Kniffin, Fred W. |
The growth and development of cooperative retail chains and their marketing significance
|
1965 |
Hansen, Richard W. |
Impulse purchasing as a special case of customer decision making
|
1965 |
Willett, Ronald P. |