Marketing marketing education

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Veröffentlicht in:American Marketing Association Proceedings of the Winter Conference of the American Marketing Association
1. Verfasser: Sonnecken, Edwin H. (VerfasserIn)
Format: UnknownFormat
Veröffentlicht: 1965
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Titel Jahr Verfasser
What marketing can and should do for financial management 1966 Clancy, James S.
How agencies evaluate advertising 1965 Pomerance, Eugene C.
The innovator in the fashion adoptation process 1965 King, Charles W.
Opinion leadership and the flow of communication: Some problems and prospects 1965 Nicosia, Francesco M.
The salesman's role in household decision-making 1965 Crane, Lauren Edgar
A normative model of creative department store buyer behavior 1965 Dickinson, Roger A.
Patterns of conflicting perceptions among channel members 1965 Granbois, Donald H.
Defense marketing: product and price environment 1965 Dean, Chaucey
Analog experiments with a model of consumer attitude change 1965 Carman, James M.
Milestones on the road of physical distribution 1965 Schneider, Lewis M.
Marketing information systems: The informational role of prices 1965 Preston, Lee E.
What marketing science now offers the advertiser? 1965 Simon, Julian L.
Capability management: An approach to selling research and development 1965 Divita, Salvatore F.
Analyzing the economic potential of a consumer product 1965 Pessemier, Edgar A.
Conflict and cooperation in marketing channels 1965 Mallen, Bruce
Marketing marketing education 1965 Sonnecken, Edwin H.
A theory on principles and practices in defense marketing 1965 Kennedy, John J.
Evaluating the changing status of marketing education 1965 Kniffin, Fred W.
The growth and development of cooperative retail chains and their marketing significance 1965 Hansen, Richard W.
Impulse purchasing as a special case of customer decision making 1965 Willett, Ronald P.
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