Trying to prosume toward a theory of consumers as co-creators of value

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Xie, Chunyan (VerfasserIn)
Weitere Verfasser:	Bagozzi, Richard P. (VerfasserIn), Troye, Sigurd V. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Dienstleistungsmarketing > Auftragsfertigung > Kundenzufriedenheit > Aufsatz in Zeitschrift
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