Trying to prosume toward a theory of consumers as co-creators of value

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Xie, Chunyan (VerfasserIn)
Weitere Verfasser: Bagozzi, Richard P. (VerfasserIn), Troye, Sigurd V. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Dienstleistungsmarketing > Auftragsfertigung > Kundenzufriedenheit > Aufsatz in Zeitschrift
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