Advertising dynamics and competitive advantage

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Bibliographische Detailangaben
Veröffentlicht in:Rand Corporation The Rand journal of economics
1. Verfasser: Doraszelski, Ulrich (VerfasserIn)
Weitere Verfasser: Markovich, Sarit (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
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