Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

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Bibliographische Detailangaben
Veröffentlicht in:International journal of sports marketing & sponsorship
1. Verfasser: Söderman, Sten (VerfasserIn)
Weitere Verfasser: Dolles, Harald (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Sportmarketing > Sport > Sponsoring > Werbung > Welt > Aufsatz in Zeitschrift
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