Opinion: drinking the profits

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of sports marketing & sponsorship
1. Verfasser: Old, John (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Push and pull factors associated with the CTTSL game events between on-site and online consumer 2017 Zhang, Yi
Transnational venue management corporations and local embeddedness : a case study on the Mercedes-Benz Arena in Shanghai, China 2017 Yao, Qin
Spring is coming: WTA and tennis in China : an interview with Mr Fabrice Chouquet, director of WTA and Mr Guoqing Yi 2017 Chouquet, Fabrice
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs 2017 Parganas, Petros
Effect of the stadium occupancy rate on perceived game quality and visit intention 2017 Oh, Taeyeon
The effect of endorsement and congruence on banner ads on sports websites 2017 Yi, U-yŏng
The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding : the Beijing 2022 bid case study 2017 Liu, Dongfeng
Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015 2017 Jin, Chang-Hyun
Do college athletics marketers convert social media growth into ticket sales? 2017 Popp, Nels
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction 2017 Qian, Tyreal Yizhou
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand 2017 Gee, Sarah
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer 2017 Kim, Taehee
Development of a scale measuring the psychic income associated with hosting the Olympic Games 2017 Liu, Dongfeng
Sport league website : an effective marketing communication tool for corporate sponsors 2017 Kim, Doyeop
A model bridging team brand experience and sponsorship brand experience 2017 Biscaia, Rui
Values and goals of Chinese sport consumers contrary to American counterparts 2017 Lee, Donghun
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports 2017 Baker, Thomas Alexander
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions 2017 Leng, Ho Keat
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams 2017 Giroux, Marilyn
Investigating the different congruence effects on sports sponsor brand equity 2017 Wang, Michael Chih-Hung
Alle Artikel auflisten