| Computer simulation in the analysis of new-product decisions
|
1968 |
Kotler, Philip |
| Market segmentation research : findings and implications
|
1968 |
Frank, Ronald E. |
| Profit maximization through new-product marketing planning and control
|
1968 |
Learner, David B. |
| Consumer behavior and normative models
|
1968 |
Frank, Ronald E. |
| Experimental methods and simulation models in marketing management
|
1968 |
Kotler, Philip |
| Simulation techniques in the analysis of marketing strategy
|
1968 |
Claycamp, Henry J. |
| Adoption and diffusion of new products: emerging generalizations and hypotheses
|
1968 |
Rogers, Everett M. |
| Experimental gaming in the economics of information
|
1968 |
Green, Paul E. |
| Pupillometrics
|
1968 |
Hess, Eckhard H. |
| Experimental work in marketing: current research and new developments
|
1968 |
Holloway, Robert J. |
| Stochastic models of consumer behavior
|
1968 |
Howard, Ronald A. |
| The interdisciplinary approach to marketing - a management overview
|
1968 |
Lazer, William |
| Behavioral theories of consumer behavior
|
1968 |
Engel, James F. |
| Commercial applications of pupillometrics
|
1968 |
Bortel, F. J. van |
| The role of psychological commitment in consumer behavior: An evaluation of the theory of cognitive dissonance
|
1968 |
Engel, James F. |
| The learning of consumer likes, preferences, and choices
|
1968 |
Krugman, Herbert E. |
| Stochastic models for monitoring new-product introductions
|
1968 |
Massy, William F. |
| Market structure studies: New products for old markets and new markets (foreign) for old products
|
1968 |
Stefflre, Volney |
| Experimental research in marketing Hitorical perspective
|
1968 |
Peters, William S. |
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