| Price-based global market segmentation for services
|
2008 |
Bolton, Ruth N. |
| Situation segmentation in the international marketplace : the Japanese snack market
|
2008 |
Gehrt, Kenneth C. |
| A new approach to country segmentation utilizing multinational diffusion patterns
|
2008 |
Helsen, Kristiaan |
| International market segmentation based on consumer-product relations
|
2008 |
Hofstede, Frenkel ter |
| Guest editorial: Research in international new product development : current understanding and future imperatives
|
2008 |
Perks, Helen |
| Developing global products and marketing strategies : a construct and a research agenda
|
2008 |
Wills, James R. |
| Brand globally but advertise locally? : an empirical investigation
|
2008 |
Sandler, Dennis M. |
| Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
|
2008 |
Griffith, David A. |
| Global advertising practices : a comparative study
|
2008 |
Sirisagul, Kanya |
| Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
|
2008 |
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| On the way towards developing a global screening model
|
2008 |
Russow, Lloyd C. |
| Global product management : strategic alternatives
|
2008 |
Keegan, Warren J. |
| International services marketing : review of research, 1980 - 1998
|
2008 |
Knight, Gary |
| Linking consumer behavior constructs to international marketing strategy : a comment on Wills, Samli, and Jacobs and an extension
|
2008 |
Amine, Lyn S. |
| Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
|
2008 |
Solberg, Carl Arthur |
| Brand popularity, country image and market share : an empirical study
|
2008 |
Kim, Chung Koo |
| Pricing for global markets
|
2008 |
Cavusgil, S. Tamer |
| Factors influencing the degree of international pricing strategy standardization of multinational corporations
|
2008 |
Theodosiou, Marios |
| International market selection : a cognitive mapping perspective
|
2008 |
Andersen, Poul Henrik |
| Global market segmentation : methodologies and challenges
|
2008 |
Walters, Peter G. |
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