Internatinal advertising messages to adapt or not to adapt (that is the question)

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International marketing ; Vol. 2
1. Verfasser: James, William L. (VerfasserIn)
Weitere Verfasser: Hill, John S. (VerfasserIn)
Pages:2
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
International market selection : a cognitive mapping perspective 2008 Andersen, Poul Henrik
Global market segmentation : methodologies and challenges 2008 Walters, Peter G.
International standardization strategies : the experiences of Australian and New Zealand firms operating in the greater China markets 2008 Chung, Henry F. L.
The influence of global marketing standardization on performance 2008 Samiee, Saeed
Standardization versus adaption of international marketing strategy : an integrative assessment of the empirical research 2008 Theodosiou, Marios
Internatinal advertising messages : to adapt or not to adapt (that is the question) 2008 James, William L.
Brands equity valuation : a global perspective 2008 Motameni, Reza
Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions 2008 Clark, Terry
The pricing of export products : why aren't managers satisfied with the results? 2008 Myers, Matthew B.
The value of pricing control in export channels : a governance perspective 2008 Myers, Matthew B.
On improving the conceptual foundations of international marketing research 2008 Douglas, Susan P.
NATID : the development and application of a national identity measure for use in international marketing 2008
Developing global products and marketing strategies : a rejoinder 2008 Samli, A. Coskun
Global advertising strategy : the moderating role of brand familiarity and executive style 2008 Pae, Jae H.
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union 2008 Taylor, Charles Raymond
International branding : demand- or supply-driven opportunity? 2008 De Chernatony, Leslie
Brands without boundaries : the internationalisation of the designer retailer's brand 2008 Moore, Christopher M.
Effects of global market conditions on brand image customization and brand performance 2008 Roth, Martin S.
Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence 2008
On the way towards developing a global screening model 2008 Russow, Lloyd C.
Alle Artikel auflisten