| International market selection : a cognitive mapping perspective
|
2008 |
Andersen, Poul Henrik |
| Global market segmentation : methodologies and challenges
|
2008 |
Walters, Peter G. |
| International standardization strategies : the experiences of Australian and New Zealand firms operating in the greater China markets
|
2008 |
Chung, Henry F. L. |
| The influence of global marketing standardization on performance
|
2008 |
Samiee, Saeed |
| Standardization versus adaption of international marketing strategy : an integrative assessment of the empirical research
|
2008 |
Theodosiou, Marios |
| Internatinal advertising messages : to adapt or not to adapt (that is the question)
|
2008 |
James, William L. |
| Brands equity valuation : a global perspective
|
2008 |
Motameni, Reza |
| Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions
|
2008 |
Clark, Terry |
| The pricing of export products : why aren't managers satisfied with the results?
|
2008 |
Myers, Matthew B. |
| The value of pricing control in export channels : a governance perspective
|
2008 |
Myers, Matthew B. |
| Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
|
2008 |
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| On the way towards developing a global screening model
|
2008 |
Russow, Lloyd C. |
| Global product management : strategic alternatives
|
2008 |
Keegan, Warren J. |
| International services marketing : review of research, 1980 - 1998
|
2008 |
Knight, Gary |
| Linking consumer behavior constructs to international marketing strategy : a comment on Wills, Samli, and Jacobs and an extension
|
2008 |
Amine, Lyn S. |
| Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
|
2008 |
Solberg, Carl Arthur |
| Brand popularity, country image and market share : an empirical study
|
2008 |
Kim, Chung Koo |
| Pricing for global markets
|
2008 |
Cavusgil, S. Tamer |
| Factors influencing the degree of international pricing strategy standardization of multinational corporations
|
2008 |
Theodosiou, Marios |
| On improving the conceptual foundations of international marketing research
|
2008 |
Douglas, Susan P. |
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