International market segmentation based on consumer-product relations

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Veröffentlicht in:International marketing ; Vol. 2
1. Verfasser: Hofstede, Frenkel ter (VerfasserIn)
Weitere Verfasser: Steenkamp, Jan-Benedict E. M. (VerfasserIn), Wedel, Michael (VerfasserIn)
Pages:2
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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