| What matters about internationalization : a market-based assessment
|
2008 |
Christophe, Stephen E. |
| The globalisation dispute in marketing
|
2008 |
Halliburton, Chris |
| Export market-oriented behavior and export performance : the moderating roles of competitive intensity and technological turbulence
|
2008 |
Cadogan, John W. |
| Relationships among organisational characteristics, marketing strategy and export performance
|
2008 |
Koh, Anthony C. |
| Export stimuli : export intention compared with export activity
|
2008 |
Morgan, Robert E. |
| Optimal export policy in the presence of informational barriers to entry and imperfect competition
|
2008 |
Raff, Horst |
| The born globals : a new generation of small European exporters
|
2008 |
Moen, Øystein |
| Standardization of international marketing strategy : some research hypotheses
|
2008 |
Jain, Subhash C. |
| International business versus international marketing
|
2008 |
Buckley, Peter J. |
| Executive insights : international marketing ; avoiding the seven deadly traps
|
2008 |
Simmonds, K. R. |
| Perspectives : knowledge development in international marketing
|
2008 |
Cavusgil, S. Tamer |
| The mechanism of internationalisation
|
2008 |
Johanson, Jan |
| The hierarchical model of market entry modes
|
2008 |
Pan, Yigang |
| Theories of internationalisation and their impact on market entry
|
2008 |
Whitelock, Jeryl |
| Developing strategies for global markets : an evolutionary perspective
|
2008 |
Craig, C. S. |
| Business unit strategies between regionalisation and globalisation
|
2008 |
Proff, Heike |
| Toward an integrative model of small firm internationalisation
|
2008 |
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| The internationalization of born globals : an evolutionary process?
|
2008 |
Koed Madsen, Tage |
| Toward a theory of international new ventures
|
2008 |
Oviatt, Benjamin M. |
| Triad lessons : generalizing results on high performance firms in five business-to-business markets
|
2008 |
Deshpandé, Rohit |
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