| International business versus international marketing
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2008 |
Buckley, Peter J. |
| Executive insights : international marketing ; avoiding the seven deadly traps
|
2008 |
Simmonds, K. R. |
| Perspectives : knowledge development in international marketing
|
2008 |
Cavusgil, S. Tamer |
| The mechanism of internationalisation
|
2008 |
Johanson, Jan |
| The hierarchical model of market entry modes
|
2008 |
Pan, Yigang |
| Theories of internationalisation and their impact on market entry
|
2008 |
Whitelock, Jeryl |
| Developing strategies for global markets : an evolutionary perspective
|
2008 |
Craig, C. S. |
| Business unit strategies between regionalisation and globalisation
|
2008 |
Proff, Heike |
| Toward an integrative model of small firm internationalisation
|
2008 |
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| The internationalization of born globals : an evolutionary process?
|
2008 |
Koed Madsen, Tage |
| Toward a theory of international new ventures
|
2008 |
Oviatt, Benjamin M. |
| Triad lessons : generalizing results on high performance firms in five business-to-business markets
|
2008 |
Deshpandé, Rohit |
| A framework for analysis of strategy development in globalizing markets
|
2008 |
Solberg, Carl Arthur |
| Born global
|
2008 |
Rennie, Michael W. |
| The internationalization process of born globals : a network view
|
2008 |
Sharma, Dharma Deo |
| Cross-cultural strategies
|
2008 |
Kim, W. Chan |
| Guidelines for developing international marketing strategies
|
2008 |
Wind, Yoram |
| Configural advantage in global markets
|
2008 |
Craig, C. S. |
| The globalization of markets
|
2008 |
Levitt, Theodore |
| Building generalizable SME international marketing models using case studies
|
2008 |
Merrilees, Bill |
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