After sixty marketing to baby boomers reaching their big transition years

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Bibliographische Detailangaben
Weitere Verfasser:	Harris, Leslie H. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Ithaca, NY Paramount Market Pub c2006
Schlagworte:	Ältere Menschen > Zielgruppe > Marketing > USA > Market segmentation > Baby boom generation > Older consumers > Consumer behavior
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Titel	Jahr	Verfasser
Boomer women : putting the "care" in health care	2006	Devereux, Anne
Retiring the human resource	2006	Jenkins, Owen
Ten industries that aging boomers will transform	2006	Thornhill, Matt
The marketing generation gap : why leading-edge boomers are starting to hate your marketing	2006	Edelman, Michelle
Standards of living for leading-edge boomers : does disappearing middle class impact them, too?	2006	Reed, Theodore L.
Crossing the 60 threshold : how leading-edge boomers will transform the economy	2006	Reed, Theodore L.
The great investment boom	2006	Shaver, C. Troy
Baby boomers and fast food : no slowing down	2006	Paul, Ron
Wealth with wisdom : serving the needs aging consumers	2006	Conroy, Pat
Earning, saving, investing, spending, managing money : into the home stretch, or once more around the track?	2006	Reilly, Sheila
Boomer grandparents : a hidden market - until now	2006	Anthony, Richard J.
Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade	2006	Stroud, Dick