Measurement of communication in advertising
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| Veröffentlicht in: | Research in advertising |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Veröffentlicht: |
1963
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Increasing the effectiveness of advertising | 1963 | Durant, Henry |
| Poster research | 1963 | Copland, B. D. |
| Press research- practical implications of some theoretical problems | 1963 | Desbrow, L. W. |
| The creative function of research | 1963 | Kelvin, R. P. |
| Operational research and advertising | 1963 | Rivett, Patrick |
| Audience levels | 1963 | Wheeler, D. J. |
| The nature of TV viewing | 1963 | Treasure, J. A. P. |
| Measurement of communication in advertising | 1963 | Orwell, S. J. |
| How many programme viewers watch | 1963 | Nuttall, C. G. F. |
| Psychological aspects of communication research | 1963 | Jones, Gwynne H. |
| Accuracy levels in a national readership survey | 1963 | Belson, William A. |
| Television viewing behaviour (a pilot observation study) | 1963 | Mitchell, Alex |
| The future of press research | 1963 | Henry, Harry |
| Testing television commercials | 1963 | Monk, D. M. |