| Origins of the institutional approach in marketing
|
2008 |
Jones, D. G. Brian |
| Evolving to a new dominant logic for marketing
|
2008 |
Vargo, Stephen L. |
| Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
|
2008 |
Savitt, Ronald |
| Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
|
2008 |
Dixon, Donald F. |
| Toward a formal theory of transaction and transvections
|
2008 |
Alderson, Wroe |
| Some problems in market distribution
|
2008 |
Shaw, A. W. |
| Marketing functions and mercantile organization
|
2008 |
Weld, Louis D. H. |
| The marketing philosophy as a way of business life
|
2008 |
Borch, Fred J. |
| Economics, psychology, and the literature of the subdiscipline of consumer behavior
|
2008 |
Mittelstaedt, Robert A. |
| Marketing as exchange
|
2008 |
Bagozzi, Richard P. |
| A history of schools of marketing thought
|
2008 |
Shaw, Eric H. |
| Merchandising aims and objectives
|
2008 |
Copeland, Melvin T. |
| The commodity approach in marketing research : is it really obsolete?
|
2008 |
Zinn, Walter |
| The marketing concept : a déjà vu
|
2008 |
Hollander, Stanley C. |
| Scholarly traditions and European roots of American consumer research
|
2008 |
Kassarjian, Harold H. |
| The rise and fall of functional approach to marketing : a paradigm displacement perspective
|
2008 |
Hunt, Shelby D. |
| The law of retail gravitation
|
2008 |
Reilly, William J. |
| New laws of retail gravitation
|
2008 |
Converse, Paul D. |
| The marketing revolution
|
2008 |
Keith, Robert J. |
| How modern is modern marketing? : marketing's evolution and the myth of the "production era"
|
2008 |
Fullerton, Ronald A. |
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