| What matters about internationalization : a market-based assessment
|
2008 |
Christophe, Stephen E. |
| The globalisation dispute in marketing
|
2008 |
Halliburton, Chris |
| Export market-oriented behavior and export performance : the moderating roles of competitive intensity and technological turbulence
|
2008 |
Cadogan, John W. |
| Relationships among organisational characteristics, marketing strategy and export performance
|
2008 |
Koh, Anthony C. |
| Export stimuli : export intention compared with export activity
|
2008 |
Morgan, Robert E. |
| Optimal export policy in the presence of informational barriers to entry and imperfect competition
|
2008 |
Raff, Horst |
| The born globals : a new generation of small European exporters
|
2008 |
Moen, Øystein |
| Standardization of international marketing strategy : some research hypotheses
|
2008 |
Jain, Subhash C. |
| Born global
|
2008 |
Rennie, Michael W. |
| The internationalization process of born globals : a network view
|
2008 |
Sharma, Dharma Deo |
| Cross-cultural strategies
|
2008 |
Kim, W. Chan |
| Guidelines for developing international marketing strategies
|
2008 |
Wind, Yoram |
| Configural advantage in global markets
|
2008 |
Craig, C. S. |
| The globalization of markets
|
2008 |
Levitt, Theodore |
| Building generalizable SME international marketing models using case studies
|
2008 |
Merrilees, Bill |
| International business versus international marketing
|
2008 |
Buckley, Peter J. |
| Executive insights : international marketing ; avoiding the seven deadly traps
|
2008 |
Simmonds, K. R. |
| Perspectives : knowledge development in international marketing
|
2008 |
Cavusgil, S. Tamer |
| The mechanism of internationalisation
|
2008 |
Johanson, Jan |
| The hierarchical model of market entry modes
|
2008 |
Pan, Yigang |
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