Identifying the dimensions of brand image

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Bibliographische Detailangaben
Veröffentlicht in:	From experience to innovation ; Pt. 2
1. Verfasser:	Nolan, J. A. (VerfasserIn)
Pages:	2
Format:	UnknownFormat
Veröffentlicht:	1971
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Titel	Jahr	Verfasser
The use of covariance analysis as a means of analysing the price-setting policy for a company's product	1971	Heald, G. I.
Conceptual and mathematical models in belief and attitude research	1971	Marchant, L. J.
Identifying the dimensions of brand image	1971	Nolan, J. A.
Werbedosis: Werbewirkung : differenzierungen von Response-Funktionen nach Ziel- und Mediakonsumgruppen	1971	Geiger, S.
Choice of media in Eastern Europe	1971	Ravasz, K.
Continuous purchasing data can be collected from individuals - but is it valid?	1971	MacGloughlin, I.
Combining dissonance theory to product space constructs	1971	Meckelborg, Eero
Corporate image research revied	1971	Worcester, R. M.
Micro-analytic behavioural simulation models	1971	Faivre, J. P.
The choice among media	1971	Marc, M.
The Company image as perceived by company personnel	1971	Kennedy, S. H.
Das semantische Differential als Instrument zur Objektivierung von Konsumentenurteilen über Produkteigenschaften und zur Imageforschung	1971	Ruczinski, E.
A review of consumer decision process models	1971	Lunn, J. A.
The recognition and systematic study of phenomena of diffusion or contagion: An approach	1971	Vincent, M.
A study of the decision progresses in the selection of an advertising agency	1971	Groot, G. de
Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer evidence for the value of such models	1971	Sampson, P.
Do promotions undermine the brand?	1971	Tuck, R. T. J.